What are the criteria for picking a CMS amongst the myriad of options out there?
For AT&T, the most important criterion is definitely security. It’s essential to be able to seamlessly incorporate the CMS system into our corporate firewall. Another thing we consider is potential longevity, and we want to know that the CMS platform will exist in two years. We also consider whether or not the CMS vendor has proven that they can quickly evolve to accommodate new trends, technologies and formats. The CMS must also deliver flexibility and customization. It’s important for us to have unique features specific to our ever-changing business needs.