Ask the Board – August 28, 2017 | TRAVIS KRAGH


What elements do you find missing from digital signage advertising campaigns or other uses of digital signage that, if recognized, would improve the quality of that content immensely?”

Carefully developed digital strategy and consideration of your environment are two things that can immediately improve the quality of your content. We often see digital signage campaigns that are quickly slapped together from an existing TV commercial or print ad. Don’t get me wrong, brand consistency is important for integrated campaigns, but that doesn’t mean your TV commercial will be a good fit for your digital signage network. Challenge yourself to understand the people you are trying to connect with and the moment in time that you are speaking to them.

Here are a few important things to consider when building your next digital signage advertising campaign:

  1. Timing – Understand your opportunity to connect is limited. Make sure your message is easily digestible and highly visible for the full duration of your content.
  2. Motion – Use it with a purpose to draw attention to key elements in your design.
  3. Technology – Be innovative and incorporate technology whenever it makes sense. At ClockNine, we create Smart Content. Our data-infused content helps us better connect with consumers more authentically. Using technology will help you keep your content fresh and deliver the right message at the right time.

Be smart and remember to have fun.

About Author

Co-Founder and Chief Creative Officer

Advertising and Brand Council

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