What does the future of advertising look like in terms of using microsignage?
This medium thrives in a highly contextual, close-proximity, dwell-time experience. Engagement is driven by immediacy and opt-in relevance. No doubt, retailers are already exploring the technical and communications potential and will continue to invest so long as consumers respond or it creates other economic advantages (i.e., fewer floor salespeople, faster transactions, better inventory management, up-sell, etc.).
The core reality is very close to the transaction at the end of the funnel. I’m not sure it will transition to an “advertising” mechanism. I don’t yet see that outcome.