ASK THE BOARD: How to Avoid “White Noise” Content

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How do you avoid your content becoming “white noise?”
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Jonathan Dodge

“Creating and managing engaging content can be one of the most difficult and time-consuming aspects of digital signage. Keeping content fresh and intriguing to your audience is essential…”
JONATHAN DODGE
EVP, Business Development – Freshwater Digital Media Partners
 

Read the Answer by Dave Dolejsi

“With regards to digital signage content, unless you have made the effort to review the data to truly understand…”
DAVE DOLEJSI
Associate Vice President – Content Strategy
St. Joseph Communications
 

Read the Answer by Steve Glancey

“In order to answer this question, you have to first define “white noise.” Also called white sound, it is a steady, unvarying and unobtrusive sound…”
STEVE GLANCEY
Vice President Business Development – ScreenFeed
 

Read the Answer by Bryan Meszaros

“We all fall victim to having a piece of content we produced being considered “white noise.” It’s a constant challenge of trying to create something that captures the interest of the audience.”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Jim Nista

“As digital signage grows in North America, screens will be everywhere. My company’s focus is more on screens displaying informational content over ad networks. Screens like directories, interactive way-finders and menus have a tendency to get viewed.”
JIM NISTA
CEO – Insteo
 

Read the Answer by Marcos Terenzio

“In an information-rich society, attention is a limited resource, and marketing has become more difficult. Consumers have developed coping mechanisms to ignore and filter irrelevant information in order to prevent becoming overwhelmed in their daily lives.”
MARCOS TERENZIO
Digital Creative Experience – Shikatani Lacroix Design
 

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