What are the criteria for picking a CMS amongst the myriad of options out there?
This week’s question is answered by members of the DSE Advisory Board

Read the Answer by Joel Allard

“Choosing a CMS is one of the most difficult choices when evaluating technology. There are so many factors to consider, and in many cases, an RFP (Request for Proposal) can help provide a comparison across the solutions. Questions you may wish to ask include…”
Senior Creative Specialist, In-Store Digital – Target

Read the Answer by Floyd Appleman

“Working with the correct vendor is the most critical part of picking a CMS. Whatever product you choose, you will have years of time invested, and more than likely, it will not be all smooth sailing. You need a vendor partner that is going to be…”
Manager, Technology Development, The Wendy’s Company

Read the Answer by Jennifer Arani

“Before you begin shopping for a new CMS, you will want to evaluate a few things. Start by creating a team of stakeholders, communications people, IT people and networking people. Find out from your IT and Network stakeholders about any limitations or rules around…”
Digital Signage Coordinator – Farmers Insurance Group

Read the Answer by Jesse Breidinger

“Choosing a Content Management System (CMS) for me is much more about choosing the right partner in a specific digital signage project. I often have different considerations that help me choose the right partner depending on the level of support and customization I am looking for.”
Senior Customer Marketing Manager – The Coca-Cola Company

Read the Answer by Penny Carter

“Determining the criteria for selecting a Content Management System (CMS) can be one of the most important choices of your digital signage adventure. Vendor selection can be a daunting task, but it is important to ensure your selection is the one that fits best.”
Digital Signage Lead – Lockheed Martin

Read the Answer by Lawrence Chang

“This is a great but challenging question! We had a hard time picking a CMS for our own purposes as well, and found that so many options would work for 75 to 85 percent of our needs, but very few ticked all the boxes for us.”
Director, IT – Calgary TELUS Convention Centre

Read the Answer by Michael Collins

“Ease of use for scheduling capabilities is a requirement. Ease of use for scheduling capabilities is a requirement. Ease of use for scheduling capabilities is a requirement.”
IT Project Lead – Aramark

Read the Answer by Jorge de la Parra

“Similar to the media player, a general guideline for CMS selection is to not overbuy. CMSs have a number of features and functions, but they are only worth it if they will be used. Having a strategy and knowing…”
Director, Business Consulting Services – Jack In The Box

Read the Answer by Kim Dwyer

“There are so many important factors worth considering. If I were forced to pick one feature to concentrate on, based on my experience, it would be flexibility. As our network of signs has grown over the years…”
Corporate Communications Senior Account Manager – Nationwide Children’s Hospital

Read the Answer by Adam Feldman

“Choosing a CMS system is one of the most important decisions you will make for a digital signage implementation. As for how to choose a CMS, there are many pieces of criteria. For our review of CMS systems we looked at platform, scalability and features.”
Executive Director, Audio Visual Systems and Digital Media Distribution – MGM Resorts International

Read the Answer by Paul Fleuranges

“Money doesn’t grow on trees, and it is certainly a factor in any software purchase, but price shouldn’t be the sole criteria you rely on in making a CMS purchase. The most important criteria you should use when onsidering a CMS solution is…”
Vice President, Corporate Communications – New York City Transit Authority

Read the Answer by Cheryl Flohr

“We have used the same CMS system for the past three years. We have seen it evolve and develop, becoming more robust and feature rich as the software developer has rolled out enhancements. Learning to use a content management system takes time, and for it to be truly…”
Director, Communications – Parker Aerospace

Read the Answer by Mark Geiger

“Our organization selected a new Content Management System almost a year ago. There were several reasons we settled on our current CMS vendor. The major reasons were excellent customer service, free training and no additional fees after our initial purchase.”
Associate Director, Marketing & Business Development – Georgia World Congress Center

Read the Answer by Joshua Goodwin

“Because there are so many options that come along with a CMS, it’s often difficult to decide which is the best solution for your messaging needs. The main thing that I look for in a Content Management System is ease of use.”
Digital Media Specialist – Eileen Fisher, Inc.

Read the Answer by Spencer Graham

“I think a person needs to have definitive answers to some very specific questions to guide them in their search for any content management system. CMS’s run the gamut in so many areas like the sheer horse-power for the processor in your computer…”
Manager of Operations, Information Stations, Interactive Video, Network & Web ServicesWest Virginia University

Read the Answer by Kelly Hackett

“For AT&T, the most important criterion is definitely security. It’s essential to be able to seamlessly incorporate the CMS system into our corporate firewall. Another thing we consider is potential longevity, and we want to know that the CMS platform will exist in two years.”
Director, Digital Innovation – AT&T Mobility

Read the Answer by Jerry Harris

“Selecting a CMS for your digital signage network can be a bit challenging when you are not sure what features you will need. Proper planning and brainstorming is crucial to getting your list of requirements right the first time. Assemble a group in your organization to aid…”
Senior Director, Exhibits Graphics & AV Services – Georgia Aquarium

Read the Answer by Margit Kittridge

“For example, CMS requirements for a retail store or a university can be vastly different from running a digital out-of-home network on the streets of New York or in a transit station in Chicago. The most advanced digital-of-home (DOOH) CMS/ad serving platforms not only…”
Vice President, Digital Director – Intersection

Read the Answer by Thomas Kunka

“When it comes to choosing a digital signage CMS, there seem to be as many opinions as there are people. My strategy is composed of very broad strokes: Usability, Interoperability, Scalability, Affordability and finally Feasibility…”
Senior Application Specialist – University of Illinois at Urbana Champaign

Read the Answer by Chuck Lampe

“I suspect that the reason there are a myriad of CMS options is that there is a myriad of criteria. The following is a brief checklist to help identify the requirements your CMS will have to support:”
Digital Signage Manager, Creative Services – Wells Fargo

Read the Answer by Patricia Mitrano

“Although cost and scalability are important in choosing any CMS, the most critical consideration should be the interface and how easy it will be to use. After the bills are paid, navigating the dashboard on a daily basis needs to be an intuitive experience.”
Director of Visual Communications – Newark Beth Israel Medical Center

Read the Answer by Rich Morris

“Criteria for picking a CMS should include: 1. Ease of use for end user while remaining feature rich.2. A variety of flexible options to use templates
3. Web based requiring no server on premise…”
Director, Hotel and Resort Operations Systems – Hilton Worldwide

Read the Answer by Daniel Orme-Doutre

“Most responses to this great question will be about goals, objectives, features and costs, but the ultimate criteria that we look for in a CMS solution is support. Not only does the actual company need to be using their own CMS system…”
Senior Content Publishing Manager – Microsoft

Read the Answer by Wayne Rorex

“The criteria for selecting a Content Management System are pretty simple, but finding the solution is much harder. The four criteria that I feel are important have to be within reach of our tight budget:”
Management Analyst – City of Los Angeles

Read the Answer by David Saleme

“When selecting Content Management Software (CMS), key criteria includes the user experience and flexibility related to programming and data source input. An intuitive user experience is a must in an environment that requires frequent content updates.”
Manager, Business Development – Columbus Regional Airport Authority

Read the Answer by Ralph Schorbach

“This month’s question pertains to the use of CMS or Content Management System in digital signage. The criterion for choosing such a system is probably the most important part of your digital signage system. “
IT Manager – Fairplex

Read the Answer by Dave Taylor

“We are currently looking at options for an updated CMS system. Our current system is a great playback solution that works great for live events and synchronous playback, but the problem is that our network has grown at a very fast pace, and now, we have locations around the world with many different formats and schedules.”
Digital Signage Engineer – American Eagle Outfitters

Read the Answer by Marcos Terenzio

“Many digital signage software solutions were built for the primary purpose of delivering video and very simple content types. To extend the value of a digital experience network…”
Digital Creative Experience – Shikatani Lacroix Design

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