ASK THE BOARD: Content Challenges

What type of content do you find the most difficult to provide or acquire for your clients, and how do you deal with it?
This week’s question is answered by members of the DSE Advisory Board

Read the Answer by Jonathan Dodge

“When it comes to content for clients, it’s not always finding content that can be a challenge, but convincing those clients that before they dig into content, they need a plan.”
EVP, Business Development – Freshwater Digital Media Partners

Read the Answer by Steve Glancey

“My company specializes in content licensing for digital signage, so many customers will come to Screenfeed in an attempt to get their hands on video highlights of the NFL, NBA, NHL, MLS, MLB or even NCAA College Basketball or Football.”
Vice President Business Development – ScreenFeed

Read the Answer by Bryan Meszaros

“It’s difficult to isolate the challenge of providing content for one particular type as each “environment” presents its own unique difficulties. Challenges that often occur range from finding high-resolution imagery that is royalty free to…”
CEO & Founder – OpenEye

Read the Answer by Jim Nista

“We do mostly HTML5 or data-driven content. Most everything we do involves programming. In other words, we write custom software code. We do have challenges helping clients’ and partner agencies understand the complexities of custom code over other types of graphic or video design.”
CEO – Insteo

Read the Answer by Ryan Postel

“The main way we define content as difficult to provide is if it is exclusive or hard-to-get, such as videos or content produced by major media outlets that have high licensing costs or exclusivity.”
Director of Media – ContextMedia

Read the Answer by Mark Zwicker

“Source, or working content is the most difficult to acquire. The majority of content that we create for digital signage applications is within the retail sector. Therefore, all of our retail clients have a plethora of other marketing-based content already in existence.”
Senior Vice President, Enterprise Business Development – St. Joseph Communications

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