ASK THE BOARD: Content Creation on a Budget

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The cost of creating and managing content can become onerous, particularly for small teams with limited resources. What are your secrets for effective content creation on a modest budget?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Jonathan Dodge

“This is a phenomenal question, and Freshwater Digital is happy to provide guidance on easing the potential burden of content management with minimal labor.”
JONATHAN DODGE
EVP, Business Development – Freshwater Digital Media Partners
 

Read the Answer by Steve Glancey

“Responding to content needs as if it is a fire drill, and always completely disorganized, increases the headaches and decreases efficiency. Put together a system for content requests, content design, content approval and content scheduling. Keep it organized. “
STEVE GLANCEY
Vice President Business Development – ScreenFeed
 

Read the Answer by Bryan Meszaros

“It’s hard to say there are any “true secrets” when it comes to managing and generating content as it is more about applying common sense. We tend to work backwards with our clients by establishing a comfortable budget from the beginning.”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Angie Nalepka

“Creating effective content on a limited budget can be a challenge for any business. But a big budget doesn’t always mean better, and there are many ways of reducing costs…”
ANGIE NALEPKA
Creative Manager of Digital Signage – Rogers Communications
 

Read the Answer by Jim Nista

“We switched over to HTML5 development for most of our content creation years ago. This allowed clients to make edits to line items (such as menu pricing) on their own.”
JIM NISTA
CEO – Insteo

 

Read the Answer by Marcos Terenzio

“Creating effective content on a modest budget can be challenging given the numerous variables that are typically present with digital experiences (different target audiences, shifts in traffic and dwell periods, trends in the industry and so many others).”
MARCOS TERENZIO
Digital Creative Experience – Shikatani Lacroix Design
 

Read the Answer by Mark Zwicker

“Content can be created on a modest budget by following three fundamental steps…”
MARK ZWICKER
Senior Vice President, Enterprise Business Development – St. Joseph Communications
 

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