ASK THE BOARD: Is Content Still King for DOOH?

0
Is content still king for DOOH? Why or why not?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Ian Dallimore

“In our industry, content is still king, but in a different way. At Lamar Advertising, we continue to evolve our data partnerships. These include weather, traffic and live sports scores.”

IAN DALLIMORE
Director, Digital Innovation & Sales Strategy – Lamar Advertising Company
 

Read the Answer by Travis Kemp

“At Outcome Health, content is certainly still king! Our product offering leverages many forms of content. For example, there’s video, static images, banners, 3D animation, etc.”

TRAVIS KEMP
Director of Product Development – Outcome Health
 

Read the Answer by Margit Kittridge

“The convergence of data and technology makes it possible for digital signage networks to complement a customer’s daily journey in truly meaningful ways by delivering content that matters in the physical world. “

MARGIT KITTRIDGE
Vice President, Digital Director – Intersection
 

Read the Answer by Chris Mackenzie

“Content is still absolutely what drives successful advertising. Every brand wishes for their consumers to have a positive experience when they interact, and their ads and creative are no different.”

CHRIS MACKENZIE
Vice President of Digital Advertising Operations
Clear Channel Outdoor
 

Read the Answer by Scott Marden

“Content is king for DOOH and will be for some time. The major advantages for delivering great content include…”
SCOTT MARDEN
Chief Marketing Officer – Captivate
 

Read the Answer by Brad Savage

“Unequivocally, yes. You can put up the flattest flat screen, with the most crystal clear image, on the largest screen, in the perfect location, but if the content is not engaging, your deployment will not serve its purpose.”

BRAD SAVAGE
Vice President and Executive Director
Motor Vehicle Network
 

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.