ASK THE BOARD: Crowd Control

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What is the best way to engage customers/viewers in a busy environment?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Steve Dawson

“When we are looking to cut through the noise of a busy environment, we focus on not overwhelming the customer and delivering the unexpected.”
STEVE DAWSON
VP, Emerging Experiences – SapientRazorfish
 

Read the Answer by Travis Kragh

“Engaging customers in a busy environment can be a challenging task. Consumers tend to be preoccupied, overstimulated and easily distracted. As advertisers, we are constantly fighting to get just a second of attention.”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by Christina Radigan

“The context of the environment and the consumer’s behavior should be the key influencer of content. For example, if a viewer is actively grocery shopping, then in-store sales and short recipes…”
CHRISTINA RADIGAN
Managing Director, Marketing & Communications
Outdoor Media Group
 

Read the Answer by Rick Robinson

“Embracing a fierce commitment to serving up only one idea with ruthless focus and clarity is the best way to engage consumers in a busy environment. Someone once said…”
RICK ROBINSON
Managing Partner, Services – Billups
 

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