ASK THE BOARD: Data-Driven Content

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What is the future of data-driven content?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Ian Dallimore

“Data has become more prevalent in the advertising world with the push to have ROI on every campaign. We can thank Internet advertising for that.”
IAN DALLIMORE
Director, Digital Innovation & Sales Strategy – Lamar Advertising Company
 

Read the Answer by Jonathan Dodge

“Brand marketers have accelerated the pace of data-driven advertising over the past several years. Personalized interactive content is a key part of that marketing strategy.”
JONATHAN DODGE
EVP, Business Development – Freshwater Digital Media Partners
 

Read the Answer by Dave Dolejsi

“The promise of data-driven content is no longer the future but, the norm. For digital signage, data-driven content has a strong place in some very key environments. However, there can be some economic demands that go with it.”
DAVE DOLEJSI
Associate Vice President – Content Strategy
St. Joseph Communications
 

Read the Answer by Steve Glancey

“Here are two aspects to the future of data-driven content to consider:”
STEVE GLANCEY
Vice President Business Development – ScreenFeed
 

Read the Answer by Bryan Meszaros

“The future is bright for data! For years, we looked at data as a by-product of the environment instead of a “design” asset. We are all aware that data exists and use it for a variety of applications…”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Jim Nista

“I deal with data-driven riven content every day, with advanced connections to APIs and databases that populate everything from simple directories to complex employee metric screens.”
JIM NISTA
CEO – Insteo
 

Read the Answer by Christina Radigan

“Data-driven content and advertising have been making great strides in conjunction with digital signage.”
CHRISTINA RADIGAN
Managing Director, Marketing & Communications
Outdoor Media Group
 

Read the Answer by Rick Robinson

“The future of data-driven content is speculative and unknown. There’s a persisting belief that we should milk mobile data to align DOOH messaging specific to the audience profile within line of sight of a unique piece of inventory at any given moment.”
RICK ROBINSON
Managing Partner, Services – Billups
 

Read the Answer by Marcos Terenzio

“One of the largest challenges that faces digital content today is that it quickly becomes irrelevant. Typically, content is not updated and refreshed frequently enough. “
MARCOS TERENZIO
Digital Creative Experience – Shikatani Lacroix Design
 

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