Ask the Board – December 11, 2017 | CHRIS MACKENZIE

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What is the “perfect” breakdown between content and ads on your network and why?”


At Clear Channel Outdoor, we are 100 percent ad-driven. The only time we play non-advertiser creative is either for PSA/alerts or if we want to showcase a dynamic capability. That being said, the content that is in our ads is critical for the advertising to be successful. We encourage our advertisers to take advantage of all that digital has to offer by using day-parted creative, dynamic live scores, travel, weather and traffic data to conditionally trigger creative to help deliver and reinforce the brand message. Having a 672-square-foot canvas gives our artists and creative agencies plenty of room and inspiration to create art for the world to see.

About Author

Vice President of Digital Advertising Operations
Clear Channel Outdoor

MEMBER OF THE DSE ADVISORY BOARD
Out-of-Home Network Council

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