Ask the Board – December 11, 2017 | MARK GEIGER

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What is the “perfect” breakdown between content and ads on your network and why?”


I’m not sure if I’ve found the “perfect” breakdown of advertising and content, but the current loop time we run works great for our environment. Internally, we run a maximum loop time of 180 seconds, while that loop is 120 seconds externally. The 60-second difference is in place due to more dwell time inside the venue. Our internal loop has 100 seconds reserved for event content, and the remaining 80 seconds is dedicated to commercial advertising. The external digital billboards run 40 seconds of event content and 80 seconds of commercial advertising. This breakdown was developed over time after a distinct pattern of interest level was recognized.

 

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Advertising Manager
Georgia World Congress Center

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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