Do you find that impact of large-format digital signage is usually proportionate to its size? Why or why not?
I feel the impact of large-format digital signage is usually proportionate to its size. This is backed up in our company by the recent installations both inside our properties as well as our large LEDs out on the Las Vegas strip. In the past few years, we have installed dozens of video walls in our properties that have become statements in some of our lobbies. We can do things on these larger formats that we can’t on the smaller displays such as social media related content. In addition, the large-format LEDs that live outside of our properties have been getting bigger and bigger, again to make statements. Our Aria Marquee is more than 250 feet tall and has become a huge statement on the Las Vegas Strip.
In addition, to prove out this impact, we have been selling time on our digital network, and the large-format video walls and strip marquees draw large dollars from advertisers because of their impact and the number of eyeballs that will see them.