Ask the Board – December 12, 2016 | AMY SHAW

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Do you find that impact of large-format digital signage is usually proportionate to its size? Why or why not?


Yes. Without sound, signage can make a spectacular impression through colors and messaging in units optimally sized to fit the space.  A prime example is the 100-screen digital signage wall in the great hall of Concourse D at McCarran International Airport.

About Author

Airport Concession Manager
McCarran International Airport

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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