Ask the Board – December 12, 2016 | DANIEL ORME-DOUTRE

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Do you find that impact of large-format digital signage is usually proportionate to its size? Why or why not?


To an extent, the larger the display and content, the larger the impact. Even our small pixel but large 50-foot screens generate more buzz and conversation than a regular 55-inch screen with similar content. The size captures more attention, and thus eyeballs, and that’s what digital signage is about: capturing attention!

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Media Solution Architect
Microsoft

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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