Do you find that impact of large-format digital signage is usually proportionate to its size? Why or why not?
No, I do not think that the impact of a large-format sign is proportionate to its size. In my opinion, to get the biggest impact, you need to do something that is out of the ordinary. That could be in the shape or form-factor of the signage or even simply how it’s orientated. Also, they say that content is king. I find that to be very true. No matter how big the screen is, if you don’t have anything anyone wants to see… no one will look at it.