Do you find that impact of large-format digital signage is usually proportionate to its size? Why or why not?
Large, in relation to its surroundings, is always good. In my view, the size of the screen is the first thing that catches the eye, but “impact” always derives from content. I encourage customers to install the largest screen that fits the setting, but content that changes and moves quickly is way more important. So, I think impact is proportionate to dynamic, changing content. Size matters, but NOT proportionately.