Ask the Board – December 12, 2016 | JENNIFER MERRILL

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Do you find that impact of large-format digital signage is usually proportionate to its size? Why or why not?


 I wouldn’t say “usually” when describing the ratio of impact to size.

I have seen large-format digital signage that works well:

  • Size of sign is appropriate scale for space
  • Content is appropriately sized and applicable to audience
  • And most importantly, the display works reliably

When these factors come together, the impact is far greater than large-format displays that don’t take these factors into consideration.

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Program Manager
Amazon

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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