Do you find that impact of large-format digital signage is usually proportionate to its size? Why or why not?
I wouldn’t say “usually” when describing the ratio of impact to size.
I have seen large-format digital signage that works well:
- Size of sign is appropriate scale for space
- Content is appropriately sized and applicable to audience
- And most importantly, the display works reliably
When these factors come together, the impact is far greater than large-format displays that don’t take these factors into consideration.