Ask the Board – December 12, 2016 | JERRY HARRIS


Do you find that impact of large-format digital signage is usually proportionate to its size? Why or why not?

Yes, large-format digital signage makes a difference relative to size. Large and impactful messaging and content intensifies as you increase in overall display size. Now, keep in mind that the initial impact is important, and grabbing the attention of the masses is crucial in a competitive digital world. But keeping the viewers’ attention long enough to get your message across is more important. A four-story LED wall in Times Square will no doubt accomplish the task of grabbing your attention initially. However, with 20+ large-format screens next to each other, is your message strong enough.

In comparison, the 4-inch to 7-inch displays that we carry on our person are most impactful when the content is compelling. So…proportionate to its size…Yes. But you can’t stop there.

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Senior Director, Creative Services
Georgia Aquarium

End User Council

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