Do you find that impact of large-format digital signage is usually proportionate to its size? Why or why not?
No, the size of the display is not proportionate to its effectiveness. I think that Vegas is a great example of large-format digital signage everywhere that just blends into the background. If you set it on its own or without “noise” around it, the impact is much greater. Also, the intent can also change the impact if the content is standard advertising-based with no hook or attention-getting device, then I think the content is less impactful regardless of the size. Once again, “Content is King.”