Do you find that impact of large-format digital signage is usually proportionate to its size? Why or why not?
Yes, with some important caveats. Placement and content are also a big part of that impact. Obviously, the bigger a sign is, the more likely people are to notice it. Whether you call it a â€śshiny objectâ€ť or just the way we are conditioned to look at signs and screens, bigger is often better.
But if itâ€™s too large to fit into a space, or itâ€™s blocking something (or in peopleâ€™s way!), the impact may actually be negative. Also, if the messaging or content on the large sign isnâ€™t relevant or useful, then the impact is going to be minimal (or worse than not having a digital sign at all).
Some great examples of â€śbigger is betterâ€ť are Times Square in Manhattan, and the Las Vegas Strip. But would a full-wall digital sign be as impactful inside a typical convenience store, or clinic? Possibly, but probably not.