Ask the Board – December 12, 2016 | JOSHUA JOHNSON


Do you find that impact of large-format digital signage is usually proportionate to its size? Why or why not?

I have been fortune enough throughout my career to visit multiple retail flagship stores, venues and conference centers that have deployed large-format digital signage. While the proportion of the screen size can certainly add incremental impact, make sure to also take into consideration placement and audience experience for optimal success. The main overhead videoboard within AT&T Stadium in Dallas, Texas in my opinion is a perfect example of a well designed, strategically placed impactful large-format digital display. While the size of the massive 25,000 square foot size of the AT&T Stadium’s videoboard alone provides a “wow!” moment for fans, the true impact comes from the great viewing angle of the high definition quality screen from almost every seat in the stadium.

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Senior Marketing Manager
Digital Innovation & Strategy

End User Council

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