Ask the Board – December 12, 2016 | LEN DUDIS


Do you find that impact of large-format digital signage is usually proportionate to its size? Why or why not?

We certainly cannot ignore the fact that large-format displays are, in most cases, more eye-catching than smaller ones. One only has to look at Times Square to see the impact of these incredible displays. While I will agree that the impact of these displays is mostly proportionate to the size, I also do not believe it is always most appropriate to use a large-format display or that smaller format displays cannot have an equal impact or better yet, result, when done well with substantive content. Large-format displays do have an important place, however, and can often make a substantial impact based on their size alone simply because they attract attention. 

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Grupo Vidante

End User Council

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