Ask the Board – December 12, 2016 | PATRICIA MITRANO


Do you find that impact of large-format digital signage is usually proportionate to its size? Why or why not?

Large-format digital signage more often than not makes a stunning, significant impact. Bigger is exponentially better. Right sized for the environment, it can transform the space into an immersive experience.

Its goal must be clear, and it must serve a purpose, conveying a message or reinforcing a branded encounter, and not utilized for the sake of flaunting new technology. Especially for non-profits, the large-format installation must be tasteful and reflective of the organization’s position or voice to justify the cost. 

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Director of Visual Communications
Newark Beth Israel Medical Center

End User Council

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