Ask the Board – December 12, 2016 | PATRICIA MITRANO

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Do you find that impact of large-format digital signage is usually proportionate to its size? Why or why not?


Large-format digital signage more often than not makes a stunning, significant impact. Bigger is exponentially better. Right sized for the environment, it can transform the space into an immersive experience.

Its goal must be clear, and it must serve a purpose, conveying a message or reinforcing a branded encounter, and not utilized for the sake of flaunting new technology. Especially for non-profits, the large-format installation must be tasteful and reflective of the organization’s position or voice to justify the cost. 

About Author

Director of Visual Communications
Newark Beth Israel Medical Center

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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