Ask the Board – December 12, 2016 | PAUL FLEURANGES


Do you find that impact of large-format digital signage is usually proportionate to its size? Why or why not?

When I see large-format digital signage, it’s not the size that impresses me. It’s the content on the screen. If the content doesn’t capture my imagination and make me say “Wow,” the size really doesn’t matter. I also look to see how the screen is integrated into its surrounding.  I find that, in some cases, property or media owners, plop in a large-format screen thinking it is going to make a bold statement in their quest to set their space apart.  There’s nothing worse than seeing a large-format display in a location where it doesn’t fit, and the content is “Meh.” So the old adage isn’t always true. Sometimes, size doesn’t matter.

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Board of Directors, Executive Committee
Digital Signage Federation

Consultant Council

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