Ask the Board – December 12, 2016 | SPENCER GRAHAM


Do you find that impact of large-format digital signage is usually proportionate to its size? Why or why not?

“Bigger” doesn’t always mean “better.”  I think it often “depends” on several factors that might include the following:

  • The viewing distance from the monitor is a critical decision. If your audience is too close to the monitor due to a narrow hallway or a short room, it can be difficult to actually SEE the content displayed because you are too close to it.  A narrow hallway versus an open atrium area will be quite different.  This is especially important if there is touch-screen interactivity that requires the viewer to push a button and then step away from the monitor to actually consume the intended content.  It gets “clunky” to do that and you will diminish the value of the viewer experience if they have to make multiple trips to the monitor to interact with your messaging.
  • The content has a lot to do with the appropriate size of a monitor deployment. Infographics often benefit from a larger monitor if the room is large enough to accommodate the viewing distance properly.  Also, the font size is critical to your messaging of any displayed content.  Don’t try to stuff 10 pounds of stuff into a 5-pound bucket!  If you get too wordy, it can be difficult to read.  If you need more words, try to break the message up into several additional images.
  • ADA compliance is important, especially if there is touch-screen interactivity. This requires a specific placement above the floor level, distance out from a wall or down from a ceiling.  Consider this EARLY ON in your planned deployments.

About Author

Manager of Operations, Information Stations, Interactive Video, Network & Web Services
West Virginia University

End User Council

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