Is there a future for the AV integrator in digital signage, or will most if not all digital signage deployments eventually become IT projects? Why or why not?”
I believe the role of the integrator will diminish greatly as the IT-ization of the technology improves. Many factors have simplified digital signage and left the integrator more to do the physical installation rather than the integration to the systems. Since more data analytics and business data will be leveraged, we’ll see IT taking on more and more and finding new ways to leverage APIs to gain the experience and tell the stores in more individualistic detail.