Ask the Board – December 4, 2017 | JONATHAN BRAWN

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Why do you think digital signage is used so much more in Europe, Asia and Australia versus other regions of the world?”


I think a lot of it has to do with embracing technology. Both Europe and Asia have embraced telecommunications much faster than we have in the U.S. They have an abundance of high speed broadband that puts most places in America to shame, and they have much more experience with that infrastructure than we do. This means that adding digital signage represents no problem, whereas in the U.S., we often struggle with issues of networking and bandwidth. This is especially true in Asia, where all of the most advanced technologies are historically embraced the most quickly and deeply.

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Principal
Brawn Consulting

MEMBER OF THE DSE ADVISORY BOARD
Industry Consultants Council

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