ASK THE BOARD: Deciding on Displays

With so many flat-panel display options now on the market, what is the best approach to making the best choice for a project?
This week’s question is answered by members of the DSE Advisory Board

Read the Answer by Joel Allard

“Start with determining the size and aspect ratio of the experience. Once you know that, can it be done with a single display, or a tiled video wall? Or do you need a modular LED solution for a seamless look?”
Senior Creative Specialist, In-Store Digital – Target

Read the Answer by Jennifer Arani

“Reach out to your integrator or screen dealer and request a site survey for your project. Screen placement is a step often overlooked, and the end result a detriment to the original content strategy. When choosing where to place your screens, be mindful…”
Digital Signage Coordinator – Farmers Insurance Group

Read the Answer by David August

“I think the most important thing to do before selecting a display manufacturer is to identify your needs. Consider the following:…”
Manager, Venue Technology & Production
Maple Leaf Sports Entertainment

Read the Answer by Jesse Breidinger

“When it comes to making decisions about equipment, I usually leave it up to my vendor partner who manages the digital signage project for me. I trust their expertise on the best option to complement the other hardware as well as the aesthetics…”
Senior Customer Marketing Manager – The Coca-Cola Company

Read the Answer by Matthew Brown

“We are fortunate, to some degree, that we have fairly set standards when it comes to our digital signage/digital communications projects. It is a good thing because one of the things we generally know right from the beginning is that we can rely…”
Manager, Digital Experience – Servus Credit Union Ltd.

Read the Answer by Penny Carter

“It seems like everywhere you look today, some manufacturer has a new display that is bigger, brighter and thinner, but is bigger always better? Possibly, but this might not always be the case. The flat-panel options are more numerous now than ever before.”
Digital Signage Lead – Lockheed Martin

Read the Answer by Lawrence Chang

“When I first started looking at digital signage and the multitudes of hardware selections for displays, things began to blur for me, and my initial reaction was that as long as you had the right support from the vendor/manufacturer, you would be covered for anything in the end.”
Director, IT – Calgary TELUS Convention Centre

Read the Answer by Michael Collins

“Reliability, reputation, quality and cost are all considerations at the top of my list when making a decision for flat-panel displays. Often, you can find more functionality for a more reasonable price with the most modern displays.”
IT Project Lead – Aramark

Read the Answer by Jorge de la Parra

“In order to select the proper monitor for any project, there must be an understanding of what experience is to be provided to the viewers and what the surrounding environment will be.”
Director, Business Consulting Services – Jack In The Box

Read the Answer by Kim Dwyer

“When it comes to our digital signage installations, we don’t vary too much. What I mean by that is that we don’t have any outside digital signage. Our system is 100-percent interior-facing. And the placement and positioning of our boards are fairly consistent.”
Corporate Communications Senior Account Manager – Nationwide Children’s Hospital

Read the Answer by Adam Feldman

“In our world, the answer to this question is plain and simple. Find a standard that can run in your environment and stick to it. We have a rather large digital signage network, and in order to maintain operational efficiencies, it is paramount to have standards.”
Executive Director, Audio Visual Systems and Digital Media Distribution – MGM Resorts International

Read the Answer by Paul Fleuranges

“I believe the saying goes “All that glitters isn’t gold.” There is a plethora of eye-popping and gorgeous flat-panel digital display signage on the market, all manufactured by quality manufacturers.”
Vice President, Corporate Communications – New York City Transit Authority

Read the Answer by Cheryl Flohr

“Durability. Will the display be used inside or outside? Will it be on continuously or just now and then? How will the media source be connected? Should you consider a media player built into the bezel, or a stand-alone player or computer?”
Director, Communications – Parker Aerospace

Read the Answer by Mark Geiger

“That’s easy. From day one, we have stayed with the same brand and size of monitors as much as possible. The reason we do this is that it makes replacement much easier with multiple video walls and single display units.”
Associate Director, Marketing & Business Development – Georgia World Congress Center

Read the Answer by Joshua Goodwin

“Because there are so many choices for solutions regarding flat panel displays, it’s comforting to know that no matter what your challenge, you will find the right formula for success.”
Digital Media Specialist – Eileen Fisher, Inc.

Read the Answer by Amanda Grabowski

“Since the equipment purchases are left to the individual college department units, our hope is that we provide them with enough information to select the best display to meet their needs.”
Business Systems Analyst – University of Michigan

Read the Answer by Spencer Graham

“You will need to ask yourself some of these questions … and more! Monitors come in sizes ranging from mere inches to many feet long. Picking the right monitor takes a lot of consideration.”
Manager of Operations, Information Stations, Interactive Video, Network & Web ServicesWest Virginia University

Read the Answer by Kelly Hackett

“Answer Courtesy of Patrick Neff, Manager of Retail Technology, AT&T StoresFrom a technology strategy perspective, we look at several factors when selecting digital signage/digital displays. Besides the technical aspects of specs, brightness, resolution capabilities, color quality, bezel size for video walls, etc.”
Director, Digital Innovation – AT&T Mobility

Read the Answer by Jerry Harris

“Projects can vary from simple installations to very complex integrations that require precise measurements including flat-panel sizes. Having detailed specifications and requirements for your project will help make choosing the right screen less confusing.”
Senior Director, Exhibits Graphics & AV Services – Georgia Aquarium

Read the Answer by Chuck Lampe


“Our best approach is pretty traditional. We first identify everyone who needs to be involved. Sometimes it’s one or two people, and other times, each consideration is vetted by a whole team of folks. To identify who should be involved…”
Digital Signage Manager, Creative Services – Wells Fargo

Read the Answer by Frank McGuinness

“Are we outdoors, indoors, sunny, rainy, big venue, small venue, video wall, solo display, competitors present, museum, heavy theming, static content, motion content, cutting edge, tried-n-true, tight budget, disposable, marketing signage, information signage, and/or interactive signage? “
Integration Consultant – Walt Disney Parks & Resorts

Read the Answer by Patricia Mitrano

“Make sure the internal team is on board with the flat panel display choice. If there is a manufacturer of preference, use them. Onsite technical support of a familiar screen will be a much more agreeable process when the need arises.”
Director of Visual Communications – Newark Beth Israel Medical Center

Read the Answer by Rich Morris

“Additional considerations that impact flat panel choice include:
Intended physical location (the space available, etc.)- Intended audience (interactive or not), Environmental considerations (outdoors/indoors), Type of information to be displayed and proposed content”
Director, Hotel and Resort Operations Systems – Hilton Worldwide

Read the Answer by Daniel Orme-Doutre

“When it comes down to it, honestly, it’s really about price. If a display can run 24×7 and the purchase cost is under $1,000 U.S. dollars, then we are golden. We build out incrementally, so there are no bulk orders or wholesale deals.”
Senior Content Publishing Manager – Microsoft

Read the Answer by Wayne Rorex

“For a public agency, the answer depends on the funding source. When the money is from the general fund, we look for a long-term solution that is versatile enough to evolve with the least amount of expense because the goal of the signage is to inform.”
Management Analyst – City of Los Angeles

Read the Answer by David Saleme

“The best approach for selecting a flat panel display can vary significantly depending on the project. For example, bezel thickness is a critical factor when building a video wall, but becomes less important when installing a single sign or non-adjoining signs.”
Manager, Business Development – Columbus Regional Airport Authority

Read the Answer by Ralph Schorbach

“There are so many choices these days for flat-panel displays, so what is the best approach to making the best decision for a project? Ask what and how the display will be used.”
IT Manager – Fairplex

Read the Answer by Jessica Stevens

“I’d say the best method to determine what type of display you’d prefer would be to evaluate the needs and requirements that you have for the display itself. Assure that whatever display you select will meet all needs and try to look at how long…”
Senior IT Deployment & DS Capability Manager – Best Buy

Read the Answer by Dave Taylor

“There are quite a few options for flat screens at this time, which makes it pretty easy to find something that will fit into the architecture of a project. I have taken the approach to have a couple standard panels that we use for our video walls.”
Digital Signage Engineer – American Eagle Outfitters

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