ASK THE BOARD: Employing Consumer Displays

Are there any appropriate applications for consumer displays in your experience? Why or why not?
This week’s question is answered by members of the DSE Advisory Board

Read the Answer by Joel Allard

“One of the most appropriate uses of consumer displays is a live TV wall displaying the televisions for sale, which are commonly found in a mass-merchant or large discount retailer.”
Senior Creative Specialist, In-Store Digital – Target

Read the Answer by Doug Anderson

“Los Angeles Metro is the third largest transportation agency in the nation with 2,500 buses at 15,000 bus stops and eight rail/fixed guide way systems at 100 transit stations. We provide 24/7 service for up to 1.5 million daily riders.”
Senior Director – Digital Strategy and Innovation
LA Metro Transit

Read the Answer by Floyd Appleman

“In the QSR space, no consumer displays are appropriate. We run our displays in unfriendly environments with a variety of debris. Consumer displays are not meant for 24/7 operation and have too high of a potential for failure under these conditions.”
Manager, Technology Development – The Wendy’s Company

Read the Answer by Dana Baird

“Our standard is commercial- and enterprise-grade electronics, and we don’t like to use consumer-grade displays. Sometimes though, there is a need to use a consumer product, as in the case when a panel goes down and we need to get something up for the weekend.”
Audio Visual Concept Director – JOEY Restaurant Group

Read the Answer by Jesse Breidinger

“In my work with food service, digital displays can highly enhance the consumer experience. Having “smart” technology creates operational efficiencies that benefit the consumer as well. Food service locations have different dayparts (breakfast, lunch, dinner) as well as different audiences.”
Senior Customer Marketing Manager – The Coca-Cola Company

Read the Answer by Lawrence Chang

“From almost everyone in the industry, you will hear that you should use commercial grade, and there are many articles supporting that, but for me, there are a select few instances that wouldn’t require a commercial-grade display.”
Director, IT – Calgary TELUS Convention Centre

Read the Answer by Jorge de la Parra

“Using a consumer-grade screen might make sense depending on the use case for the panel, but I personally don’t know of any reason to use a consumer-grade display in a commercial environment.”
Director, Business Consulting Services – Jack In The Box

Read the Answer by Dominic DeSieno

“In my opinion, there is not an appropriate application for consumer screens in a commercial environment. This is mainly due to the warranty associated with the display.”
Digital Signage Technical Lead, Corporate Video Services Team
Wells Fargo

Read the Answer by Len Dudis

“I believe consumer screens can be used in limited circumstances. While I’m certainly not a manufacturing expert on displays, I can provide my opinion based on my experiences in many different applications of digital signage.”
CIO – Grupo Vidanta

Read the Answer by Kim Dwyer

“Imagine going to the hospital or a clinic, either for yourself or for someone you love. The experience can be stressful and confusing to deal with as you navigate health challenges and large buildings.”
Corporate Communications Senior Account Manager – Nationwide Children’s Hospital

Read the Answer by Adam Feldman

“The short and simple answer is NO. Our specific environment is 24/7, and for 95 percent or more of our displays, they never get shut off. The good majority of our displays run in locations…”
Executive Director, Audio Visual Systems and Digital Media Distribution – MGM Resorts International

Read the Answer by Paul Fleuranges

“Given the unforgiving nature of the NYC Subway system and stringent requirements for availability, redundancy, structural worthiness and NEMA, consumer displays really have no application in the public-facing transit environment.”
Vice President, Corporate Communications – New York City Transit Authority

Read the Answer by Cheryl Flohr

“Yes, there are times when consumer displays are just fine for use in corporate environments. These include when a display use has a short life span or will be used only on demand, a less-expensive consumer version will often be adequate.”
Director, Communications – Parker Aerospace

Read the Answer by Joshua Goodwin

“In my experience working in retail and fashion, there are indeed some applications in which consumer displays should be used. Normally, when digital displays are used in a retail or professional capacity, they have to be special commercial units that can handle…”
Digital Media Specialist – Eileen Fisher, Inc.

Read the Answer by Spencer Graham

“This is a reasonable thing to consider based upon the application and INTENT of the digital signage you plan to deploy. My best answer would be, “It depends.” So let’s consider the question from several focal points.”
Manager of Operations, Information Stations, Interactive Video, Network & Web ServicesWest Virginia University

Read the Answer by Gary Harris

“In my experience on campus, there are NO appropriate applications for consumer displays as digital signs. The commercial displays are manufactured for 24/7 use, and the OS menu contains the ability to automatically turn the display on/off at certain times of day.”
Digital Video Engineer – Notre Dame

Read the Answer by Jerry Harris

“For the budget-conscious small business, consumer displays can be a viable option when deploying your first digital signage system. Having a good plan and scope of what you hope to achieve with your system will help avoid some of the pitfalls when selecting a display.”
Senior Director, Exhibits Graphics & AV Services – Georgia Aquarium

Read the Answer by Joshua Johnson

“In my experience, the only appropriate application for consumer displays is for circumstances likes ours at AT&T, where the display technology is sellable to consumers. From a support, durability and maintenance perspective, commercial displays are almost always worth…”
Sr Marketing Manager, Digital Innovation & Strategy – AT&T

Read the Answer by Thomas Kunka

“Expertise in choosing display technologies has long been a cornerstone skill in the digital signage industry. With an abundance of technical knowledge, we often find ourselves explaining to our customers/clients/executives the differences…”
Senior Application Specialist – University of Illinois at Urbana Champaign

Read the Answer by Terry McFarland

“Are there any appropriate [digital signage]applications for consumer displays [outside of people’s homes]? Sure! But most likely, there are only a handful of applications that could work with a consumer display.”
Manager, Disney Information Design & Experience
Walt Disney Parks & Resorts

Read the Answer by Patricia Mitrano

“Using a consumer display in a commercial application is not appropriate in most situations. Although, if deployment is limited to a few screens that are not active 24 hours a day, or if screens are needed for a temporary purpose…”
Director of Visual Communications – Newark Beth Israel Medical Center

Read the Answer by Rich Morris

“Weather, way-finding, maps, airline activity, menus, etc. are all appropriate as they convey factual messaging that is useful to the consumer in those locations. Social media feeds provide provide interest/entertainment value rather than factual data.”
Director, Hotel and Resort Operations Systems – Hilton Worldwide

Read the Answer by Jim Riley

“We utilize consumer displays mainly throughout the concourse at Nationwide Arena. We have a total of 35 consumer screens throughout the main and upper concourses of the arena that are only used during live events a few hours at a time.”
Director of Marketing – Columbus Blue Jackets

Read the Answer by Wayne Rorex

“We use high-quality consumer-grade monitors inside our facilities in the areas that are frequently utilized by our employees. Those monitors are also connected to a system that allows for the monitors to be switched to informational displays so that messages…”
Management Analyst – City of Los Angeles

Read the Answer by Allegra Sandelli

“We continually review our options to install consumer displays versus commercial displays when appropriate. We currently install consumer grade screens in private offices within our stores that will have only a few hours of viewing per day.”
Senior Vice President, Marketing
TD Bank, America’s Most Convenient Bank®

Read the Answer by Ralph Schorbach

“As summer draws to a close, and year-end deals approach, consumer-model displays are a great solution if they fit your needs. There are pros and cons to going with commercial vs. consumer displays. I’ve listed several below…”
IT Manager – Fairplex

Read the Answer by Amy Shaw

“Consumer displays do not have appropriate applications for airport advertising. Consumer models are not designed for, nor equipped, for 24-hour usage/long-term operations. They lack compatibility with airport-wide mounting connection requirements…”
Airport Concession Manager
McCarran International Airport

Read the Answer by Jessica Stevens

“We have consumer displays all over the stores because the majority of our stores are displaying and demoing consumer hardware continuously during store hours. We have an entire wall made up of consumer televisions, and their sole purpose is to show…”
Senior IT Deployment & DS Capability Manager – Best Buy

Read the Answer by Dave Taylor

“I generally do not use consumer screens for a digital signage roll out. I do use them for conference rooms where I do not need them on 24/7. They are turned on before a meeting and then turned off afterwards.”
Digital Signage Engineer – American Eagle Outfitters

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