Ask the Board – February 20, 2017 | LYLE BUNN

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How has touch interactivity evolved over the past few years, and what are some important things to consider today before implementation?”


Touch is very engaging with digital media, and the great advances have been in the hardware/firmware technologies for touch and highly responsive media playback. At the same time, viewers that have learned through web browsing are increasingly looking to see if touch is included when information is presented.

Touch can really empower product browsing and selection as well as the “endless aisle” of inventory visibility in retail. The biography of donors in education and healthcare adds value. In corporate communications, more information about policies, events, processes and people. Touch in food services enables consumer order entry that can reduce order counter staff requirements.

Dynamic media investments today should consider the way that touch can better serve communications and engagement goals.  

 

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