Ask the Board – February 26, 2018 | JONATHAN BRAWN


What do you value most about Digital Signage Expo (DSE), and why do you come back every year and recommend that your peers return as well?”

For me, the greatest value of attending DSE it is my interaction with other attendees. I learn so much by talking to those who have completed an installation (both successfully and not… in fact, I think I learn more from those with challenges) and those looking to begin a digital signage practice. It’s also great to see all the new attendees, and talk with them about what they are looking for, which also provides a lot of guidance for our educational programs. The geek in me has to admit to looking forward to seeing new products. That will come as no surprise, but it’s really the element of interaction.

I return, year after year, to see what is new, what is trending, what’s successful and what’s not. Those who attend once and think “Well, got what I needed, don’t need to go back” are a bit short-sighted. You can always learn and grow regardless of your role in digital signage, and not returning regularly reduces your exposure to the technologies, trends and peers that attend DSE.

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Brawn Consulting

Industry Consultants Council

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