Ask the Board – February 27, 2017 | MIKE McGRAW

0

What are some operational solutions that have helped your network effectively manage growth and control disparate display types?”


In general, Clear Channel Outdoor adheres to industry and company standards for screen sizes and aspect ratios with all our display types. Simplifying and standardizing helps expedite the media-buying process for customers and reduce confusion. We also streamline and standardize our communications and content delivery infrastructure across our network, which has enabled us to be more efficient when servicing, maintaining and replacing software and equipment to minimize downtime. All this helps create a more stable business that can focus on being responsive to our customers’ evolving needs.

About Author

SVP, Marketing Solutions
Clear Channel Outdoor Americas

FORMER DSE ADVISORY BOARD MEMBER
Out-of-Home Network Council

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.