Ask the Board – February 5, 2018 | CHERYL FLOHR

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If you could magically ask the digital signage industry for anything at all, some new innovation that would dazzle and amaze your clients and peers, what would it be?”


It would be pretty cool if a screen could recognize the person viewing it – or standing near it – and adapt its message to the individual. If a screen could identify the employee by facial recognition, it could provide messages that address that employee’s specific interests. Is it a new employee who has just joined the company? Messages could include announcements about new-employee events and programs.  Is it a long-time employee who is nearing retirement age? Up could flash a promotion for the retirement-planning workshop.

Companies would have to be uber-careful not to show discrimination in any way.All employees might be interested in stock-market investments as well as the softball league. But the tailoring of messages for the individual could be powerful communication. But wait, isn’t this possible already?

About Author

Director of Communications
Parker Aerospace

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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