Ask the Board – February 5, 2018 | JERRY HARRIS

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If you could magically ask the digital signage industry for anything at all, some new innovation that would dazzle and amaze your clients and peers, what would it be?”


In a magical digital signage world, I would ask the industry to standardize the facial recognition technology and incorporate cameras and a user-friendly back-end system into the displays. The merging of these technologies would open the doors to even more dynamic capabilities. End users can then use their customer and demographic data to customize targeted messaging to their existing customers and new potentials. Just imagine if you had a system that can be pre-programmed to recognize young adults as your target demographic. Each time the camera system recognizes that target customer, the display would show content that’s appealing, thus moving that potential customer closer to a sale.

About Author

Senior Director, Creative Services
Georgia Aquarium

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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