Ask the Board – February 5, 2018 | JOEL ALLARD

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If you could magically ask the digital signage industry for anything at all, some new innovation that would dazzle and amaze your clients and peers, what would it be?”


I would love to see a foolproof, simple and secure way to allow anyone’s mobile device to be part of a digital sign-based experience. That could be interactive/game, a call to action or even being able to take away information about a product or service featured on a display. Ideally, this would be something that is less clumsy than QR codes and short URLs, less hardware-dependent than NFC, and can work across most mobile device brands and platforms.

About Author

Senior Business Partner, In-Store Digital
Target

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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