Ask the Board – February 5, 2018 | RANDY POINDEXTER

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If you could magically ask the digital signage industry for anything at all, some new innovation that would dazzle and amaze your clients and peers, what would it be?”


A great digital signage innovation that would be appreciated by our customers would be an AI-generated sign that would say “Hello (first name) ! “  or  “Welcome Back (first name)”   based on interface or feedback from a beacon or swiped card. Customers love to be recognized and feel “special” to a brand (and they are!)  Another customer-centric feature would be to let customers see the status of their order as they wait, “Order #2 – Ready for pick up!”  “Order #3 – You are up next!”  “Order #4 – etc… “  

About Author

Senior Vice President of Marketing
Bojangles’ Restaurants, Inc.

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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