Ask the Board – February 5, 2018 | RYAN WEST


If you could magically ask the digital signage industry for anything at all, some new innovation that would dazzle and amaze your clients and peers, what would it be?”

Well, it just so happens that is what I do, and that innovation is here. Coca-Cola just launched a new innovation in the digital signage industry with the Coca-Cola sign in Times-Square. It adds a third dimension to a normal 2D digital sign.  This sign has 3D motion with 1,715 moving cubes to enhance the visual appeal and attraction to the sign.  It is a proprietary technology developed by Coke and they also have built a small portable version as well for other future applications. The debut will set off more innovation in the industry of adding new elements or dimensions to the common 2D digital displays.

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Director, Global Equipment Engineering
The Coca-Cola Company

End User Council

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