As exterior LED displays become appropriate for more and more applications, what kind of innovation do you see on the horizon in terms of reinforcing your brand?”
At McCarran, we own nearly all of the billboard structures on our roadways (approximately 30 boards and 70+ faces for one, two and three-sided boards), so we have the luxury of promoting our brand without having to install new exterior LED displays. The airport has the option to use the billboards to reinforce McCarran’s brand, but we rarely do so. The billboards are primarily used for paid advertising. McCarran brands primarily through social media. We have our own Facebook, Twitter and YouTube Channel.