As exterior LED displays become appropriate for more and more applications, what kind of innovation do you see on the horizon in terms of reinforcing your brand?”
The continued push in content and the right content at the right time would be the key for our display designs. We are just now installing exterior displays and beginning to gather brand momentum. Outdoor displays help tell our brand story in new markets.
Our external video walls in the malls and our drop down program would be our innovation. We have our internal LEDs come down from the ceiling for key events and late-night traffic, and we want to bring this innovation to all new builds. We are working to elevate the brand consistently and make the technology work for us.