As exterior LED displays become appropriate for more and more applications, what kind of innovation do you see on the horizon in terms of reinforcing your brand?”
LEDs will get cheaper, more modular, thinner and smaller (pitch). LEDs help create a consistent message in our spaces with ambient light. LEDs today are better at color accuracy and controlling brightness, thus reinforcing correct brand identity. Backed by data-driven content management, displays are automatically rotating the right content for the right audience with no need for manual intervention. We look forward to paper-thin options, non-square formats and sensor-based diagnostics/controls at affordable consumer-level pricing.