Ask the Board – February 6, 2017 | DAVID AUGUST


As exterior LED displays become appropriate for more and more applications, what kind of innovation do you see on the horizon in terms of reinforcing your brand?”

Exterior LED has become commonplace within the world of construction.  They have been woven into the very fabric of design.  Where we once used glass, steel or concrete, we can now use LED to help define the look and feel of our building.  This will be an important decision should you find yourself faced with renovating or constructing a new facility.  You can now communicate your brand to your patron on their arrival not just once they have entered.  Slapping a screen on the side of your building may not be enough, whereas weaving your brand into the very fabric of construction allows communication from the foundation up. Now innovation has allowed the whole building to be a means of brand communication.

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Manager, Venue Technology & Production
Maple Leaf Sports Entertainment

End User Council

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