Ask the Board – February 6, 2017 | DOMINIC DESIENO

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As exterior LED displays become appropriate for more and more applications, what kind of innovation do you see on the horizon in terms of reinforcing your brand?”


In the banking industry, more and more people are doing their banking transactions using their mobile device. What we really need to do is to get customers to use their devices while in the branches, which would change the dynamic of the in-branch experience. If customers were regularly interacting with the digital signage using their mobile devices, they could request more information on a current promotion, set up an appointment with a banker, put their name on the queue list or whatever it may be, which would be a great way to reinforce our brand and have a better experience for our customers.

About Author

Digital Signage Technical Lead, Corporate Video Services Team
Wells Fargo

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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