Ask the Board – February 6, 2017 | JERRY HARRIS

0

As exterior LED displays become appropriate for more and more applications, what kind of innovation do you see on the horizon in terms of reinforcing your brand?”


I perceive that the next innovative leap in Exterior LED Display technology will be 3D/VR without the use of goggles. There are inherent challenges with taking this technology to such a massive display. However, I suspect display engineers are working on this capability on a grand scale.

For an entertainment venue such as ours, we are always looking for opportunities to attract more guests to our facility through creative and innovative ways. The struggle between large displays and the displays in our pockets will always be a challenge. However, if you give the audience something compelling and engaging such as your branding message through 3D imagery, you will make a lasting impression.

Using 3D/VR LED displays will add a depth of perception that onlookers cannot turn away from … or so we hope.

About Author

Senior Director, Creative Services
Georgia Aquarium

MEMBER OF THE DSE ADVISORY BOARD
End User Council

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.