Ask the Board – February 6, 2017 | JIM RILEY

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As exterior LED displays become appropriate for more and more applications, what kind of innovation do you see on the horizon in terms of reinforcing your brand?”


The advancement of LED displays is especially relevant for a sports team. The exterior displays have the ability to attract and inform our current fan base, with the hope of catching the eye of potential new fans.  The goal of our LED displays is to enhance our brand to the drive-by audience.

With the Blue Jackets, we plan to use exterior LED displays and their network ability to share social media posts, highlight real-time scores and big plays as well as showcase upcoming promotions.  We utilized an exterior LED board for our NHL Draft Party this past summer. We used it to pre-promote the event and then highlighted various messages and videos throughout the night.  This added a new element to our normal Draft Party and provided an additional way for us to increase brand awareness in the heavily trafficked Arena District.

About Author

Director of Marketing
Columbus Blue Jackets

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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