Ask the Board – February 6, 2017 | JOSHUA JOHNSON

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As exterior LED displays become appropriate for more and more applications, what kind of innovation do you see on the horizon in terms of reinforcing your brand?”


I believe that exterior LED displays are ripe for innovation in terms of reinforcing brands in new and exciting ways. With the rapid emergence of connected cars, smart watches, beacons and other IoT technologies, I believe we are on the verge of exterior LED displays seamlessly reaching beyond the physical screen and delivering more impactful, highly interactive brand experiences.

About Author

Senior Marketing Manager
Digital Innovation & Strategy
AT&T

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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