As exterior LED displays become appropriate for more and more applications, what kind of innovation do you see on the horizon in terms of reinforcing your brand?”
As a children’s hospital, our brand has a certain amount of whimsy to it and both the interior and exterior LED displays have opened up unique opportunities for patients and families to engage in that whimsy. Options for personalization are an incredibly attractive option. Currently, our patients have the ability to choose and change the headboard color for their patient room, which is a great way to make a hospital room feel a bit more comfortable and kid-friendly. LED lighting is also used in an internal area on our main campus, the ‘Magic Forest,’ to mimic the lighting and noises found outside in Ohio. The area features lighting that corresponds to what’s happening outside in real time, so it is soft lighting in the morning and more dimly lit in the evening. A similar sound package completes the sensory experience and really helps to drive the feeling home.
Outside, the main campus features decorative light poles that sit at our major intersection. The lighting color of the poles can feature solid colors or even a soft Ombré effect. The light poles have been in place for a few years now, but we are really beginning to see steady requests to fix the light poles to certain colors for periods of time. For example, a request came in for purple to celebrate prematurity month, gold for childhood cancer awareness month and even scarlet and grey for big Ohio State football weekends. Being able to celebrate and take part in community and national efforts in this way really connects the patients, families and staff to these efforts. I look forward to additional installations that only increase our ability to personalize and participate!