Ask the Board – February 6, 2017 | MARK GEIGER

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As exterior LED displays become appropriate for more and more applications, what kind of innovation do you see on the horizon in terms of reinforcing your brand?”


Exterior LED displays have been a cornerstone of our digital signage network for more than seven years.  We have added to the exterior signage inventory over the years and will continue that trend in the future. The three digital billboards we currently have installed receive thousands of views daily and provide an opportunity to reinforce our brand utilizing open inventory spots. We utilize those open spots to provide general information on our organization’s contribution to the local economy. Additionally, we utilize the signage to display information on the numerous events taking place at our venues, and other opportunities that the general public can participate in that positively impacts their quality of life. Our future plans call for additional exterior LED signage in the form of large marquees at our complex entry points. These marquees will have our organization’s name and logo prominently displayed as part of the structural design. The logo and name will help reinforce our brand as it will be affiliated with the events and information displayed on the signage.

About Author

Advertising Manager
Georgia World Congress Center

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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