Ask the Board – February 6, 2017 | SPENCER GRAHAM

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As exterior LED displays become appropriate for more and more applications, what kind of innovation do you see on the horizon in terms of reinforcing your brand?”


On university campuses, (we have three campuses in Morgantown and several regional campuses around the state), exterior LED displays are certainly “front facing” to not only our students but also to our campus visitors. This is especially true when parents of prospective new students take our tours during their campus visits. This campus visit has to be a clincher for any university as we compete for every incoming freshman regionally. Those few precious seconds that someone sees our digital signage is mission critical to make our best impression as they enter a building or an area. The content has to be pertinent, concise, perfectly designed and with on-point messaging. You only get one chance at a first impression. Background imagery sets a tone for the message as well. The visitors need to go away with a sense that, “this place is where I want to send my child to college!”

About Author

Manager of Operations, Information Stations, Interactive Video, Network & Web Services
West Virginia University

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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