ASK THE BOARD: Industry SOS

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If you could put out an industry SOS, how would you fill in the blanks: CONTENT CREATORS OF THE WORLD, PLEASE STOP WITH THE _______. THE INDUSTRY REALLY NEEDS MORE ________. Why?
This week’s question is answered by members of the DSE Advisory Board
END USER COUNCIL

Read the Answer by Doug Anderson

“Content creators of the world, please stop with the static content. The industry really needs more dynamic content, because more people go to movies than museums.”
DOUG ANDERSON
Senior Director – Digital Strategy and Innovation
LA Metro Transit
 

Read the Answer by Algernon Callier

“Content creators of the world, please stop with the traditional creative approaches for digital signage. The industry really needs more digital creativity in the composition of signage communications that leverage the full potential of the digital medium. “
ALGERNON CALLIER
VP | Strategic Innovation & Emerging Technology
Universal Parks & Resorts
 

Read the Answer by Megan Cardaman

“Content creators of the world, please stop with the haphazard, inconsistent messaging. The industry really needs a more purposeful use of strategy around digital signage content.”
MEGAN CARDAMAN
Marketing Content Specialist
Nationwide Children’s Hospital
 

Read the Answer by Lawrence Chang

“This one’s a bit of a strange question for us, since we’re the content creators for our organization, so I will try to answer it when thinking about content that I’ve come across.”
LAWRENCE CHANG
Director, IT – Calgary TELUS Convention Centre
 

Read the Answer by Frank Coccaro

“Content creators of the world, please stop with content with no shelf life, no thought and no purpose.”
FRANK COCCARO
Executive Director of Multimedia
MGM Resorts International
 

Read the Answer by Angel Cordero

“Content creators of the world, please stop with the static content. The industry really needs more dynamic content.”
ANGEL CORDERO
Signage & Kiosk Solutions – Walt Disney Parks & Resorts
 

Read the Answer by Dominic DeSieno

“Content creators of the world, please stop with the PowerPoint slides. The industry really needs more dynamic video.”
DOMINIC DeSIENO
Digital Signage Technical Lead, Corporate Video Services Team
Wells Fargo
 

Read the Answer by Michael Dwyer

“Content creators of the world, please stop using offline (print, TV) assets as your digital concepts. The industry really needs digital-first content to elevate the consumer experience and drive innovation.”
MICHAEL DWYER
Senior Marketing Manager, Digital – Subway
 

Read the Answer by Cheryl Flohr

“So enough already with the trite copy, overused slogans and tired images in the corporate environment. It is so easy to pull out the tried-and-true headline, the recognizable illustration or photo and build our message around it.”
CHERYL FLOHR
Director, Communications – Parker Aerospace
 

Read the Answer by Lena Forrest

“Content creators of the world, please stop with the generic broadcast spots. The industry really needs more relevant, actionable and interactive content.”
LENA FORREST
Vice President, Marketing – TD Bank
 

Read the Answer by Joshua Goodwin

“Content creators of the world, please stop with the bad content. The industry really needs more substance.”
JOSHUA GOODWIN
Digital Media Specialist – Eileen Fisher, Inc.
 

Read the Answer by Ignaz Gorischek

“We constantly hear content is king, but to be honest, I seldom see a great example. Content in digital media has just become another vehicle for advertising.”
IGNAZ GORISCHEK
Vice President, Retail – CallisonRTKL
 

Read the Answer by Gary Harris

“Please stop with all the words on your sign. The industry really needs more creative images. The world is moving past your sign so fast that they only have a couple of seconds to interact.”
GARY HARRIS
Digital Video Engineer – Notre Dame
 

Read the Answer by Thomas Kunka

“Sending out an industry “SOS” is a serious action. It implies that, much like a ship sinking after hitting an iceberg, there is a singular condition endemic to the industry that is in the process of causing irrevocable harm.”
THOMAS KUNKA
Senior Application Specialist – University of Illinois at Urbana Champaign
 

Read the Answer by Patricia Mitrano

“Digital billboards on our highways are becoming much more prevalent. It costs less as it shares the screen with a playlist of others, which makes it more accessible for a larger variety…”
PATRICIA MITRANO
Director of Visual Communications – Newark Beth Israel Medical Center
 

Read the Answer by Darla Morse

“Content creators of the world, please stop with all the media that covers topics, but does not provide facts. The industry really needs more examples of what is working that can be…”
DARLA MORSE
Chief Information Officer
Arby’s Restaurant Group, Inc.
 

Read the Answer by Angie Nalepka

“Content creators of the world, please stop with the need to tell a long complicated story. Recognize that you typically have less than three seconds to capture the viewer’s attention.”
ANGIE NALEPKA
Creative Manager of Digital Signage – Rogers Communications
 

Read the Answer by Michael Oram

“Content creators of the world, please stop with the excessive wording. The industry really needs more clear and concise imagery that targets a direct call to action.”
MICHAEL ORAM
Airport Contract Specialist/MA II – McCarran International Airport
 

Read the Answer by Randy Poindexter

“Content creators of the world, please stop with the “information overload.” The industry really needs more content based around “Precise, Simple and Targeted Calls to Action.”
RANDY POINDEXTER
Senior Vice President of Marketing
Bojangles’ Restaurants, Inc.
 

Read the Answer by Jim Riley

“Content creators of the world, please stop with stale content and too much text. The industry really needs more dynamic content. “
JIM RILEY
Director of Marketing – Columbus Blue Jackets
 

Read the Answer by Wayne Rorex

“In the public sector, most of our content is informational and functional, so I will answer this with my thoughts as a consumer. With our current level of technology, the content creators can work almost unrestricted.”
WAYNE ROREX
Management Analyst – City of Los Angeles
 

Read the Answer by David Saleme

“Content creators of the world, please stop with the gimmicks. The industry needs to create content that connects with the intended audience in a meaningful and relevant way.”
DAVID SALEME
Senior Manager, Business Development
John Glenn Columbus International Airport
 

Read the Answer by Ralph Schorbach

“This month’s question has me pondering what we need more or less of. Like most items, I’ll have to split this into software/content and hardware. “
RALPH SCHORBACH
IT Manager – Fairplex
 

Read the Answer by Steve Chewie Stavar

“If I could tell the content creators of the world one thing, it would be to please stop designing for other mediums and design for the medium on which your content will be displayed.”
STEVE “CHEWIE” STAVAR
Digital Signage Specialist – West Virginia University
 

Read the Answer by Jessica Stevens

“Content creators of the world, please stop with all the CAPS and use of full sentences. The industry needs more action and/or buzzwords or phrases because the amount of time…”
JESSICA STEVENS
Senior IT Deployment Manager – Best Buy
 

Read the Answer by Traci Quillen Stewart

“Content creators of the world, please stop with the rambling messages. The industry really needs more concise messaging, because rambling messages will lose your audience’s attention.”
TRACI QUILLEN STEWART
Digital Signage Solutions
Eastman Chemical
 

Read the Answer by Rodney Ward

“Content creators of the world, please stop with the outdated messages. The industry really needs more updated and current content.”
RODNEY WARD
Senior Director, Venue Technology
International Speedway Corporation
 

Read the Answer by Ryan West

“Content creators of the world, please stop with the social games. The industry really needs more revenue opportunities. It’s not always about how many likes you can get.”
RYAN WEST
Director, Global Equipment Engineering
The Coca-Cola Company
 

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